This survey entirely focused on services rendered to Austrian visitors. The intent to effectuate this survey was directly presented by the Nielsen company at the meeting of shop managers in January. The evaluation comprised welcoming of a visitor, subsequent communication, visual presentation of prices, cleanliness of the shop premises, overall impression. In each store three hidden tests took place in the course of March 2009. A brief summary follows:
The first part - the welcome greeting - has turned out to be the worst. We have been marked with only 55%. Better results have been achieved in the subsequent dialogue where we have got 75% out of 100. Pricing (visibility of price tags and presentation of special discounts and sales) has turned out to be excellent - 93%. The overall impression has been marked with 69%.
The tests, results achieved in each shop as well as the overall results for the entire centre have been handed over to shop managers. On request we will gladly send You the results of Your store including the Mystery Shopping presentation which shows the survey results in more detail and comments on them.